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Luxmedia Z360

The PRAKTICA Luxmedia Z360 immerses you in the world of 360° content. Shoot 4K videos, take exceptionally detailed photos or live stream on social media all at the push of a button.

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Neck Harness

Specially designed convertable harness, strap & bag helps carry and protect binoculars whilst on the go.

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73 years of world class optics

Established in 1949, our story dates back to the 1830s, and today we continue to launch world class imaging and optics through products that are both functional and desirable.

Our Heritage

Since 1949, PRAKTICA products have been held by those who lead, perform and experience the unthinkable.

Notably in 1978, PRAKTICA were the first cameras used in a manned space program organised by the Soviets.

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Hollywood Darlings

Recently our history has attracted nostalgia in the form of a Hollywood presence. One model can be seen here, held by Adam Driver in House Of Gucci from Universal Pictures.

More detailed appearances can be found on YouTube, such as the below video from a fan of the 1980 model.

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